Marketing should be a return on investment.

April 27, 2017
Scott Van Zandt
Digital Strategies

Marketing should be a return on investment, not an expense. Yet many marketing agencies spend thousands of your dollars but don’t help you understand the true return on your investment.

Marketing should be a return on investment, not an expense. Yet many marketing agencies spend thousands of your dollars but don’t help you understand the true return on your investment.

For example, does your marketing agency give you a detailed report of your marketing expenses vs. the revenue generated? 

Are you spending money on social media engagement such as “likes” or “comments” but not understanding the actual value of that engagement? 

Does your marketing agency tell you that “your website is not SEO friendly,” without explaining what that actually means or how to fix it?  

We do things different! Our marketing strategies are based on transparency and accountability. Request a complimentary marketing audit and we will show you how to…

1.      Leverage your key products or services to increase conversion: Do you have opportunities not yet maximized? We analyze your business to help you grow it more profitably. Understanding your products and company story is the foundation for a successful marketing strategy to fuel your business.

2.      Track and optimize your marketing expenses:  Is your current marketing plan getting you the returns you expected?  Do you even know what you should expect?  We help you strategically spend your marketing dollars and teach you to evaluate individual campaign performance. We use analytics to build you an easy to understand marketing report that shows your marketing expenses and revenue.

3.      Generate quality leads and develop relationships with your customers: Most customers do not purchase the first time they find your brand online. It is important that we understand your customer’s behavior and create a winning sales process to take your customers from prospects, to leads, to customers, to repeat buyers.

4.      Provide a thorough marketing plan personalized for your business: We will create a winning marketing strategy based on the understanding of your business. All our marketing plans are trackable so you will clearly see your ROI.

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